India Programmatic Advertising Market (2019-2025): Market Forecast By Types (Desktop Based, Mobile Based, Others), By End-User (Retail, Travel, Media, BFSI, Education & Others), By Region (North, South, East, and West)

Report Code : ICT0120PA | Publication Date : Jan-20 | Report Format : PDF/PPT


The programmatic advertising market is developing eminently and continues to grow exponentially during the forecast period. It is an advanced computerized style of digital advertising technology. It provides a swift way of buying and selling online advertising inventory with the help of modern software or a machine. Human intervention or manual interpolation not involved in this technology. It takes advantage of machine learning algorithms to buy/purchase advertisements online. It supports automating the authoritative judgment technique of choosing the source of media and purchasing the media for advertising objective as this supports in concentrating on the actual target market.

Players have been putting the spotlight on approaches such as new product developments & launches, mergers & acquisitions, trade agreements, and future investments that have served them to grow their businesses headway in introductory and niche markets.

India Programmatic Advertising Market (2019-2025)

It has been noticed that North India is anticipated to capture the largest market share, whereas South India is forecast to grow at the highest rate during the forecast period. During the study period, the North India region will sustain to lead the market share attributed to speedy growth netizens and the increasing public interest on social media platforms.

The India Programmatic Advertising Market Potential, Extensive Analysis including with Key Segments and Forecast, 2019-2025. The India Programmatic Advertising Market report is a significant source of valuable data for profitable business strategies. The Report is segmented by Types (Desktop, Mobile, and Others), By End-User (Retail, Travel, Media, BFSI, Education & Others), By Region (North, South, East, and West)

Key Highlights of the Report:
• India Programmatic Advertising Market Overview
• India Programmatic Advertising Market Outlook
• India Programmatic Advertising Market Size and India Programmatic Advertising Market Forecast until 2025
• Historical Data of India Programmatic Advertising Market Revenues, for the Period 2015-2019
• Market Size & Forecast of India Desktop Programmatic Advertising Market Revenues, Until 2025
• Historical Data of India Desktop Programmatic Advertising Market Revenues, for the Period 2015-2019
• Historical Data of India Mobile Programmatic Advertising Market Revenues, for the Period 2015-2019
• Market Size & Forecast of India Mobile Programmatic Advertising Market Revenues Revenues, Until 2025
• Historical Data of Rest of India Mobile Programmatic Advertising Market Revenues, for the Period 2015-2019

Markets Covered
By Types:
  • Desktop Based
  • Mobile Based
  • Others

By End-User:
  • Retail
  • Travel
  • Media
  • BFSI
  • Education
  • Others

By Regions:
  • North
  • South
  • East
  • West

Frequently Asked Questions (FAQ)
Question. What is Programmatic Advertising?
Answer. Programmatic advertising is a cloud-based process selling and purchasing of online advertisements.

Question. How programmatic advertisement works?
Answer. Programmatic advertising is a very niche technology that facilitates users/advertisers to automatically aim for strategic audiences. The audience is elected on the basis of various algorithms.

Question. Programmatic Advertising Applications?
Answer. Applications of Programmatic Advertising are Programmatic Campaigns Optimization, Online Advertisements Auctions, Content Syndication DSP, etc.

Question. How to buy and sell Ads?
Answer. "Programmatic Advertisement" buying and selling generally attributed to the application of software to redeem online ads.

1 Executive Summary

2 Introduction
    2.1 Report Description
    2.2 Key Highlights of The Report
    2.3 Market Scope & Segmentation
    2.4 Research Methodology
    2.5 Assumptions

3 India Programmatic Advertising Market Overview
    3.1 India Programmatic Advertising Market Revenues , 2015-2025F
    3.2 India Programmatic Advertising Market Revenue Share, By Type, 2019 & 2025F
    3.3 India Programmatic Advertising Market Revenue Share, By End-User, 2019 & 2025F
    3.4 India Programmatic Advertising Market Revenue Share, By Regions, 2019 & 2025F
    3.5 India Programmatic Advertising Market Industry Life Cycle
    3.6 India Programmatic Advertising Market- Porter's Five Forces, 2019

4 India Programmatic Advertising Market Dynamics
    4.1 Impact Analysis
    4.2 Market Drivers
    4.3 Market Restraints

5 India Programmatic Advertising Market Trends

6 India Programmatic Advertising Market Overview, By Type
    6.1 India Programmatic Advertising Market Revenues, By Desktop, 2015-2025F
    6.2 India Programmatic Advertising Market Revenues, By Mobile, 2015-2025F
    6.3 India Programmatic Advertising Market Revenues, By Other Types, 2015-2025F

7 India Programmatic Advertising Market Overview, By End-User
    7.1 India Programmatic Advertising Market Revenues, By Retail, 2015-2025F
    7.2 India Programmatic Advertising Market Revenues, By Travel, 2015-2025F
    7.3 India Programmatic Advertising Market Revenues, By Media, 2015-2025F
    7.4 India Programmatic Advertising Market Revenues, By BFSI, 2015-2025F
    7.5 India Programmatic Advertising Market Revenues, By Education, 2015-2025F
    7.6 India Programmatic Advertising Market Revenues, By Other End-User, 2015-2025F

8 India Programmatic Advertising Market Overview, By Region
    8.1 India Programmatic Advertising Market Revenues, By North Region, 2015-2025F
    8.2 India Programmatic Advertising Market Revenues, By South Region, 2015-2025F
    8.3 India Programmatic Advertising Market Revenues, By East Region, 2015-2025F
    8.4 India Programmatic Advertising Market Revenues, By West Region, 2015-2025F

9 India Programmatic Advertising Market Opportunity Assessment
    9.1 India Programmatic Advertising Market Opportunity Assessment, By Type,2025F
    9.2 India Programmatic Advertising Market Opportunity Assessment, By End-User,2025F
    9.3 India Programmatic Advertising Market Opportunity Assessment, By Region,2025F

10 India Programmatic Advertising Market Opportunity Assessment
      10.1 India Programmatic Advertising Market Opportunity Assessment, By Offering, 2025F
      10.2 India Programmatic Advertising Market Opportunity Assessment, By Technology, 2025F
      10.3 India Programmatic Advertising Market Opportunity Assessment, By End User, 2025F

11 India Programmatic Advertising Market Competitive Landscape
      11.1 India Programmatic Advertising Market Revenue Share, By Companies, 2019
      11.2 India Programmatic Advertising Market Competitive Benchmarking,
               By Operating Parameters

12 Company Profiles
13 Strategic Recommendations
14 Disclaimer

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