Pheonix Research Publishes 2026 “Global Kombucha Market Outlook – Press Release”

Global Kombucha Market to Reach ~USD 14.60 Billion by 2033, Fueled by Functional Fortification, Low-Sugar Innovation, and DTC Expansion

February 2026 | Phoenix Research

The Global Kombucha Market is forecast to expand from USD 7.85 billion in 2025 to approximately USD 14.60 billion by 2033, growing at a CAGR of ~8.1% during the forecast period (2026–2033), according to the latest analysis by Phoenix Research.

The market comprises fermented tea-based functional beverages infused with probiotics, organic acids, antioxidants, and natural flavorings. Product formats include ready-to-drink bottled kombucha, canned variants, draft/on-tap offerings, powdered kombucha mixes, and fortified functional blends. Kombucha has emerged as a high-growth segment within the broader functional and health-oriented beverage industry.

Kombucha has evolved from a niche health-store product into a mainstream lifestyle beverage category. Rising consumer awareness of gut health and microbiome balance, increasing preference for clean-label and organic beverages, and growing demand for low-sugar alternatives to carbonated soft drinks are accelerating global adoption. Expanding consumption among Millennials and Gen Z, along with strong digital brand engagement, is further strengthening long-term demand.

North America currently holds the largest market share, supported by strong probiotic beverage awareness, established premium brands, robust natural retail penetration, and mature direct-to-consumer subscription ecosystems. Asia-Pacific represents the fastest-growing region, driven by rapid urbanization, rising disposable incomes, expanding middle-class populations, and increasing demand for digestive health solutions across China, Japan, South Korea, and Australia.

Rachna Patni, Analyst – Food & Beverages Industry at Phoenix Research, stated:

“The global kombucha ecosystem is entering a premium-driven and technology-enabled growth phase. Functional fortification, low-sugar fermentation optimization, and AI-backed demand forecasting are redefining product development and supply chain strategies. Brands that integrate sustainability, digital subscriptions, and localized flavor innovation will lead the post-2025 competitive landscape.”

Key Market Highlights

• North America remains the largest market, supported by high probiotic awareness and strong DTC subscription penetration.

• Asia-Pacific is the fastest-growing region, fueled by urban expansion and rising digestive health awareness.

• Flavored & Functional Kombucha represents the leading segment globally.

• Low-Sugar Formulations and Clean-Label Positioning are central to competitive differentiation.

• AI-driven fermentation optimization and consumer analytics are enhancing product innovation and margin management.

Phoenix Research’s latest report provides comprehensive Global Kombucha revenue forecast analysis, detailed segmentation insights, competitive benchmarking, regional intelligence, and AI-backed strategic analysis across key international markets.

📈 For a detailed look at the full report, visit:
👉 https://www.pheonixresearch.com/food-beverages/beverages/market-report/global-kombucha-market/

About Phoenix Research

Phoenix Research is a global market intelligence and strategic advisory firm delivering data-driven insights across the Food & Beverages Industry and other high-growth sectors. Through advanced forecasting models, AI-powered analytics, and strategic intelligence frameworks, the firm enables stakeholders to identify emerging opportunities and achieve sustainable competitive advantage.

Media Contact:

Phoenix Research
Email: Media@pheonixresearch.com
Website: www.pheonixresearch.com