Global Fruit and Vegetable Powders Market to Reach USD 23.4 Billion by 2033, Driven by Natural, Plant-Based, and Functional Nutrition Trends

Phoenix Research forecasts a CAGR of 7.8% (2025–2033), with North America leading and Asia-Pacific emerging as the fastest-growing region
Lead Analyst: Rachna Patni, Senior Research Analyst, Phoenix Research

Singapore, November 11, 2025 — The Global Fruit and Vegetable Powders Market is experiencing strong growth momentum as consumers increasingly shift toward healthier, natural, and convenient nutrition solutions. These powders—produced by dehydrating and finely grinding fresh fruits and vegetables—are valued for their long shelf life, easy storage, and high nutrient retention, making them popular across food, beverage, nutraceutical, and cosmetic industries.

According to Phoenix Research’s Demand Forecast Engine, the Global Fruit and Vegetable Powders Market is valued at USD 12.8 billion in 2025 and is projected to reach approximately USD 23.4 billion by 2033, expanding at a CAGR of 7.8% during 2025–2033. North America remains the largest market, supported by advanced food processing technologies and rising consumer awareness of functional foods, while Asia-Pacific emerges as the fastest-growing region due to increasing disposable incomes, rapid urbanization, and surging demand for natural food products.

This market is reshaping the future of nutrition by offering clean-label, sustainable, and versatile ingredients that align with evolving consumer lifestyles and global health trends.

Key Drivers of the Global Fruit and Vegetable Powders Market Growth

Rising Demand for Natural and Functional Ingredients

Consumers are actively seeking products formulated with real fruits and vegetables to increase nutrient intake and avoid artificial additives. These powders are increasingly used in beverages, snacks, and dietary supplements for their natural color and taste profiles.

Growth of the Health and Wellness Movement

A global focus on preventive nutrition and wellness has led to surging demand for fruit and vegetable powders in immunity-boosting drinks, protein blends, and functional foods, particularly after the pandemic.

Expansion of the Food and Beverage Industry

Manufacturers are using these powders to enrich bakery, confectionery, dairy, and baby food products with vitamins, fiber, and antioxidants—enhancing both nutritional value and product appeal.

Technological Advancements in Drying and Processing

The adoption of freeze-drying, spray-drying, and drum-drying methods preserves nutrients, color, and flavor, driving product innovation and quality consistency.

Rising Popularity of Plant-Based and Vegan Diets

As veganism and flexitarian lifestyles expand, fruit and vegetable powders serve as natural alternatives to synthetic additives, appealing to ethically and environmentally conscious consumers.

E-Commerce and Clean Label Marketing Expansion

Online platforms and health-focused brands are reaching wider audiences through transparent labeling, social media engagement, and personalized product offerings, boosting global accessibility.

Global Fruit and Vegetable Powders Market Segmentation

By Product Type

• Fruit Powders

• Vegetable Powders

By Source

• Organic

• Conventional

By Application

• Food & Beverages

• Nutraceuticals & Dietary Supplements

• Cosmetics & Personal Care

• Pharmaceuticals

• Others

By Distribution Channel

• Online Retail

• Supermarkets & Hypermarkets

• Specialty Health Stores

• Direct Sales

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

Regional Insights

North America – Leading Market for Functional Nutrition

North America dominates due to strong health awareness, widespread use of smoothies, functional beverages, and the presence of major food ingredient manufacturers.

Europe – High Demand for Clean Label and Organic Products

European consumers are embracing additive-free, natural products, prompting manufacturers to innovate with organically sourced fruit and vegetable powders.

Asia-Pacific – Fastest-Growing Region

Rapid economic growth, evolving dietary patterns, and the rise of fortified foods position Asia-Pacific as the most dynamic regional market.

Latin America – Expanding Food Processing Industry

Investments in food manufacturing and agricultural exports are strengthening local production and product diversification.

Middle East & Africa – Emerging Health and Nutrition Market

Rising awareness of functional foods and increasing imports of natural ingredients are gradually driving market expansion in this region.

Leading Companies in the Global Fruit and Vegetable Powders Market

• Döhler GmbH

• Kanegrade Ltd.

• Symrise AG

• Olam International Ltd.

• Nutradry Pty Ltd.

• FutureCeuticals, Inc.

• Herbafood Ingredients GmbH

• Greenyard NV

• Aarkay Food Products Ltd.

• Lycored Ltd.

These companies focus on sustainably sourced materials, advanced drying technologies, and clean-label formulations to meet the rising global demand for transparency, nutrition, and quality.

Strategic and Technological Insights

• Innovative Processing Technologies improve nutrient retention and natural flavor profiles.

• Sustainable Sourcing Initiatives strengthen supply chain resilience and traceability.

• Functional Blending Trends promote tailored nutritional solutions across product categories.

• AI-Driven Demand Forecasting enables accurate ingredient planning and market responsiveness.

• Expansion in Emerging Economies opens new export and retail opportunities.

Global Fruit and Vegetable Powders Market Forecast Snapshot (2025–2033)

Why the Global Fruit and Vegetable Powders Market Remains Critical

• Promotes natural, sustainable, and convenient nutrition.

• Supports clean-label manufacturing and transparency.

• Reduces food waste through extended shelf life.

• Enables innovation in functional foods, drinks, and cosmetics.

• Aligns with global wellness and sustainability goals.

Final Takeaway

The Global Fruit and Vegetable Powders Market represents the evolving intersection of health, sustainability, and convenience in modern nutrition. As consumers increasingly seek natural and transparent food solutions, these powders are becoming essential in the formulation of next-generation food, beverage, and wellness products.

Backed by innovation, technology, and sustainable sourcing, the market is set for steady, long-term expansion through 2033 and beyond.

At Phoenix Research, our data-driven insights empower businesses to identify emerging ingredient trends, decode evolving consumer behavior, and capture high-value opportunities within the global health and wellness industry.

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Global Fruit and Vegetable Powders Market Size and Share Analysis 2025-2033