Phoenix Research Publishes 2026 “Global Matcha Market Outlook – Press Release”

Global Matcha Market to Reach ~USD 6.9 Billion by 2033, Fueled by Functional Beverage Expansion and Premium Ceremonial Adoption

February 2026 | Phoenix Research

The Global Matcha Market is forecast to expand from USD 3.4 billion in 2025 to approximately USD 6.9 billion by 2033, growing at a CAGR of ~9.2% during the forecast period (2026–2033), according to the latest analysis by Phoenix Research.

The market encompasses ceremonial-grade, culinary-grade, ingredient-grade, and functional matcha blends used across beverages, food applications, nutraceuticals, and cosmetics. Rising global health awareness, clean-label nutrition trends, plant-based lifestyle adoption, and premium tea consumption are driving structural expansion across international markets.

Asia-Pacific currently holds the largest market share, supported by Japan’s long-established ceremonial heritage, China’s expanding cultivation and export capacity, and strong domestic consumption. North America is the fastest-growing region, fueled by specialty café penetration, functional ready-to-drink (RTD) matcha innovation, plant-based beverage demand, and expanding direct-to-consumer (DTC) subscription models.

Post-2025 growth is expected to be shaped by premium ceremonial adoption, organic and shade-grown cultivation practices, AI-powered agricultural monitoring, digital commerce scalability, and functional product diversification across wellness categories.

Rachna Patni, Analyst – Food & Beverages Industry at Phoenix Research, stated:

“The global matcha ecosystem is transitioning toward a premium-focused and wellness-driven growth model. Ceremonial-grade positioning, sustainable cultivation, functional beverage integration, and AI-enabled supply chain optimization are redefining competitive dynamics. Post-2025 leadership will depend on origin authenticity, digital brand scalability, and sustainable sourcing transparency.”

Key Market Highlights

• Asia-Pacific remains the largest regional market, anchored by established production ecosystems and export leadership.

• North America is the fastest-growing region, driven by café culture expansion and wellness-focused consumers.

• Ceremonial & Premium Grade Matcha represents the leading and highest-margin segment globally.

• Functional beverages and RTD matcha innovations are accelerating mainstream adoption.

• Clean-label nutrition and plant-based trends are strengthening cross-category demand.

• Sustainable shade-grown cultivation and organic certification are emerging as critical differentiators.

• AI-driven supply chain analytics and DTC expansion are enhancing operational efficiency and global accessibility.

Phoenix Research’s latest report delivers comprehensive Global Matcha revenue forecast analysis, in-depth segmentation insights, competitive benchmarking, and AI-backed strategic intelligence across key international markets.

📈 For a detailed look at the full report, visit:
👉 https://www.pheonixresearch.com/food-beverages/non-alcoholic-beverages/market-report/global-matcha-market/

About Phoenix Research

Phoenix Research is a global market intelligence and strategic advisory firm delivering data-driven insights across the Food & Beverages Industry and other high-growth sectors. Through advanced forecasting frameworks and AI-backed analytics, the firm empowers stakeholders to identify scalable opportunities, optimize brand positioning, and achieve sustainable competitive advantage.

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