Global Protein Powder Market to Reach ~USD 28.7 Billion by 2033, Driven by Mainstream Health Adoption, Plant-Based Innovation & Rapid APAC Expansion

— December 8, 2025 — New Delhi, India — Phoenix Research Forecasts Strong 10.8% CAGR for the Global Protein Powder Market as North America Leads and Asia-Pacific Emerges as the Fastest-Growing Region

Phoenix Research today announced the publication of its latest industry assessment titled “Global Protein Powder Market Size & Share Analysis 2025–2033.” The report reveals that the Global Protein Powder Market, valued at USD 12.6 billion in 2025, is projected to reach ~USD 28.7 billion by 2033, expanding at a robust CAGR of ~10.8% (2026–2033) according to the Phoenix Demand Forecast Engine.

The study highlights a fundamental shift in global nutrition habits, with protein supplements moving beyond athletes to become part of everyday health, wellness, weight management, clinical nutrition, and lifestyle consumption. Rising demand for plant-based, clean-label, collagen-enriched and ready-to-drink protein formats is accelerating market penetration across both developed and emerging economies.

Market Highlights of the Global Protein Powder Market

• Global market to nearly double by 2033

• North America remains the largest market

• Asia-Pacific becomes the fastest-growing region

• Plant-based proteins continue rapid adoption

• Collagen, RTD formats & DTC channels accelerate demand

• Whey protein remains dominant by value; plant blends grow fastest

• Product innovation & clean-label trends shaping premiumization

Competitive Landscape in the Global Protein Powder Market

The market remains highly competitive with strong global and regional brands.
Key companies include:

• Glanbia plc (Optimum Nutrition, BSN) — largest player

• Abbott Laboratories

• Herbalife Nutrition

• Iovate (Muscletech)

• Nestlé S.A.

• PepsiCo (functional beverages & performance nutrition)

• Now Foods, Dymatize, MusclePharm

• Emerging plant-protein startups across APAC, North America & Europe

Competition is driven by formulation science, flavor technology, certification standards (NSF/Informed-Sport), subscription-led DTC models, and influencer-driven brand building.

Regional Landscape of the Global Protein Powder Market

North America — Largest Market

High supplement spending, mature retail ecosystem, strong RTD penetration, and clinical-grade innovation continue to make the U.S. the global leader.

Europe — Regulatory-Driven Growth

Strict health claim standards, expansion of collagen products, and rising interest in plant-based proteins fuel adoption.

Asia-Pacific — Fastest-Growing Region

Rising incomes, exploding fitness culture, and rapid e-commerce growth make APAC the key high-growth region. India, China, Japan and Southeast Asia dominate future volume expansion.

Latin America — Urban-Centric Growth

Premiumization in Brazil and Mexico driven by rising fitness awareness and local product manufacturing.

Middle East & Africa — Emerging Segment

Demand led by clinical nutrition in GCC, expatriate populations, and gradual rise in specialty retail channels.

To get the entire report please use below the link

global Protein Powder Market size and share Analysis 2025-2033