Global Sweet Potatoes Market to Reach USD 94.8 Billion by 2033, Driven by Plant-Based, Functional, and Sustainable Food Innovations

Phoenix Research forecasts a CAGR of 7.0% (2025–2033), with Asia-Pacific leading and North America emerging as the fastest-growing region
Lead Analyst: Rachna Patni, Senior Research Analyst, Phoenix Research

Singapore, November 9, 2025 — The Global Sweet Potatoes Market is expanding rapidly as consumers increasingly prioritize nutritious, natural, and versatile foods. Packed with dietary fiber, vitamins, and antioxidants, sweet potatoes have become a cornerstone ingredient across both traditional and modern diets. Their growing use in food, beverages, snacks, and even industrial products showcases their broad nutritional and commercial potential.

According to Phoenix Research’s Demand Forecast Engine, the Global Sweet Potatoes Market is valued at USD 56.2 billion in 2025 and projected to reach approximately USD 94.8 billion by 2033, expanding at a CAGR of 7.0% (2025–2033). Market expansion is supported by the global shift toward clean-label, plant-based, and functional foods — as well as technological advancements in agriculture, post-harvest logistics, and product processing.

Key Drivers of the Global Sweet Potatoes Market

Rising Health Consciousness and Nutritional Awareness

Consumers increasingly view sweet potatoes as a “superfood” due to their high vitamin, mineral, and antioxidant content, supporting healthy and balanced diets worldwide.

Expansion of Plant-Based and Functional Food Segments

Sweet potatoes are a preferred ingredient in vegan, gluten-free, and high-fiber formulations, aligning with the global push toward sustainable and plant-based nutrition.

Growth in Processed Food and Snack Applications

Manufacturers are innovating with sweet potato-based chips, bakery items, noodles, and beverages — tapping into the fast-growing healthy snack segment.

Technological Advancements in Farming and Post-Harvest Management

AI-driven irrigation, precision farming, and advanced storage technologies are improving crop yields, minimizing losses, and strengthening global export capabilities.

Rising Demand from the Foodservice and Retail Sectors

Restaurants and fast-food chains increasingly feature sweet potatoes in diverse menu offerings, driving broader consumer acceptance.

Sustainability and Climate-Resilient Crop Production

As a low-input and climate-resilient crop, sweet potatoes contribute significantly to sustainable agricultural systems and global food security.

Global Sweet Potatoes Market Segmentation

By Product Type

• Fresh Sweet Potatoes

• Frozen Sweet Potatoes

• Processed Sweet Potatoes (Chips, Flour, Purees, Fries, Ready Meals)

• Dehydrated & Dried Sweet Potatoes

By Application

• Food & Beverages (Snacks, Bakery, Baby Food, Drinks)

• Animal Feed & Pet Food

• Industrial Uses (Bioethanol, Starch, Bioplastics, Cosmetics)

• Nutraceutical & Pharmaceutical Ingredients

By Distribution Channel

• Supermarkets & Hypermarkets

• Online Retail Platforms

• Specialty & Health Food Stores

• Convenience Stores

• Direct Sales / Export Distribution

By End User

• Household Consumers

• Food Manufacturers & Processors

• Foodservice & Quick-Service Restaurants

• Exporters, Industrial Buyers & Institutional Users

By Region

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

Regional Insights of the Global Sweet Potatoes Market

Asia-Pacific – Dominant Production Hub

Asia-Pacific leads the market, driven by high cultivation in China, India, and Vietnam. Strong domestic demand, coupled with export capacity and large-scale processing, reinforces its leadership.

North America – Rising Demand for Functional Foods

The U.S. and Canada see growing demand for sweet potato snacks, fries, and bakery goods. Increasing health consciousness and natural ingredient preferences drive market penetration.

Europe – Focus on Clean Label and Sustainable Sourcing

Europe’s market thrives on clean-label, vegan, and gluten-free trends. Countries like the U.K., Germany, and France are major importers supporting fair-trade and traceable supply chains.

Latin America – Emerging Export and Processing Potential

Brazil, Peru, and Colombia are expanding exports with improved agricultural technology and global partnerships.

Middle East & Africa – Gradual Expansion through Imports

Rising urbanization and premium retail formats in South Africa, Egypt, and GCC countries are boosting sweet potato imports and consumption.

Leading Companies in the Global Sweet Potatoes Market

• McCain Foods Limited

• Conagra Brands, Inc.

• Dole Food Company, Inc.

• Lamb Weston Holdings, Inc.

• The Kraft Heinz Company

• Simplot Food Group

• H.J. Heinz Company

• Nash Produce, LLC

• Idaho Pacific Holdings, Inc.

• Carolina Innovative Food Ingredients, Inc. (CIFI)

McCain Foods Limited remains the largest player in the global market, with a strong presence in processing, packaging innovation, and global supply chains.

Strategic and Technological Insights

• Precision Agriculture Adoption: AI-based monitoring to optimize soil health and yields.

• Cold Chain Optimization: Expansion of temperature-controlled logistics to ensure quality and reduce waste.

• Product Diversification: Launch of new sweet potato-based snacks, beverages, and flours catering to global taste preferences.

• Sustainability Initiatives: Focus on regenerative farming, waste utilization, and eco-packaging.

• Consumer Insights & Branding: Positioning sweet potatoes as a “natural superfood” with high functional and nutritional value.

Global Sweet Potatoes Market Forecast Snapshot (2025–2033)

Why the Global Sweet Potatoes Market Remains Critical

• Strengthens global food security with a climate-resilient, nutrient-dense crop.

• Promotes innovation in natural, plant-based, and functional food sectors.

• Encourages value addition through technology-driven processing and packaging.

• Boosts rural income, agricultural diversification, and sustainability initiatives.

• Aligns with global nutrition, climate action, and health-focused dietary transitions.

Final Takeaway of the Global Sweet Potatoes Market

The Global Sweet Potatoes Market stands at the intersection of nutrition, sustainability, and innovation. As consumers worldwide seek healthier, natural, and multi-functional food choices, sweet potatoes are transitioning from a traditional staple to a high-value global commodity.

Future market growth will hinge on technological innovation, improved logistics, and sustainable production systems.
At Phoenix Research, our AI-driven agricultural intelligence and predictive analytics empower businesses to forecast consumption trends, enhance operational efficiency, and seize emerging opportunities in the evolving sweet potatoes economy.

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Global Sweet Potatoes Market Size and Share Analysis 2025-2033