Global Vegetable Snacks Market to Reach USD 28.5 Billion by 2033, Driven by Plant-Based, Healthy, and Convenient Innovations

Phoenix Research forecasts a CAGR of 9.1% (2025–2033), led by North America’s mature market and Asia-Pacific’s rapid growth
Lead Analyst: Rachna Patni, Senior Research Analyst, Phoenix Research

Singapore, November 7, 2025 — The Global Vegetable Snacks Market is witnessing robust expansion as consumers worldwide increasingly shift toward healthier, convenient, and plant-based snacking options. Rising awareness about nutrition, wellness, and the benefits of vegetable-based diets is driving demand for snacks made from potatoes, carrots, peas, kale, lentils, and other vegetables. Consumers are seeking products that combine taste, health benefits, and convenience, making vegetable snacks a popular choice in both developed and emerging markets.

According to Phoenix Research’s Demand Forecast Engine, the Global Vegetable Snacks Market is valued at USD 13.8 billion in 2025 and is projected to reach USD 28.5 billion by 2033, expanding at a CAGR of 9.1% during 2025–2033. Growth is driven by increasing health consciousness, rising plant-based diet adoption, product innovation, and expanding retail and online availability. Baked, air-fried, lightly seasoned, organic, and clean-label snack variants are gaining traction, catering to consumers seeking vegan, gluten-free, and low-sodium options.

Key Drivers of Global Vegetable Snacks Market Growth

• Increasing Health Consciousness: Consumers actively seek snacks with lower calories, reduced fat, and added nutritional benefits, boosting vegetable-based alternatives.

• Product Innovation and Flavor Variety: Baked, air-fried, organic, and seasoned vegetable snacks appeal to diverse consumer tastes and dietary preferences.

• Convenience and Ready-to-Eat Options: On-the-go lifestyles increase demand for portable, ready-to-eat snacks.

• Rising Awareness of Plant-Based Diets: Vegan and plant-based trends are encouraging adoption of vegetable snacks as healthier alternatives.

• Expansion of Retail and Online Distribution Channels: Supermarkets, hypermarkets, convenience stores, and online platforms make products widely accessible.

• Sustainability and Clean Label Focus: Eco-friendly products made with natural ingredients reinforce long-term consumer trust and adoption.

Global Vegetable Snacks Market Segmentation

By Product Type:

• Potato-Based Snacks

• Legume-Based Snacks (Peas, Lentils)

• Root & Tuber Snacks (Carrots, Sweet Potatoes, Beets)

• Leafy Vegetable Snacks (Kale, Spinach)

• Mixed & Specialty Vegetable Snacks

By Form:

• Chips / Crisps

• Extruded Snacks / Puffs

• Baked Snacks

• Others

By Distribution Channel:

• Supermarkets & Hypermarkets

• Convenience Stores

• Online Retail

• Specialty Health Stores

• Foodservice Channels

By End User:

• Adults

• Children & Teenagers

• Health-Conscious Consumers

By Region:

• North America

• Europe

• Asia-Pacific

• Latin America

• Middle East & Africa

Regional Insights of the Global Vegetable Snacks Market

• North America – Largest Market: High health awareness, strong retail penetration, and preference for organic and clean-label snacks make North America the leading market.

• Europe – Health and Sustainability Focus: Consumers increasingly prioritize plant-based, natural, and minimally processed snacks.

• Asia-Pacific – Fastest Growing Region: Rising urban population, disposable income, and changing lifestyles in China, India, Japan, and Southeast Asia are fueling growth.

• Latin America – Emerging Market: Growing retail infrastructure, health awareness, and snack culture in Brazil, Mexico, and Argentina are increasing demand.

• Middle East & Africa – Gradual Expansion: Urbanization, health-conscious consumer trends, and increased retail availability are supporting market growth in UAE, Saudi Arabia, and South Africa.

Leading Companies in the Global Vegetable Snacks Market

• PepsiCo, Inc. (Frito-Lay)

• Kellogg Company

• Calbee, Inc.

• Intersnack Group

• Borges Agricultural & Industrial Nuts, S.A.

• Snyder’s-Lance, Inc.

• Lantmännen Unibake AB

• B&G Foods, Inc.

• Better Snacks Co.

These companies focus on product innovation, flavor development, sustainable sourcing, and marketing strategies to strengthen brand recognition and capture health-conscious consumer segments.

Strategic Intelligence and Technological Insights

• Innovative Cooking Technologies: Air-frying, baking, and extrusion processes enhance taste while reducing fat content.

• Functional Ingredients: Addition of fiber, protein, and micronutrients caters to nutrition-conscious consumers.

• Sustainable Packaging and Clean Label Initiatives: Companies are adopting recyclable, eco-friendly packaging and minimal additives.

• E-Commerce and Digital Marketing: Online retail platforms and social media campaigns help reach a broader, health-focused audience.

Global Vegetable Snacks Market Forecast Snapshot (2025–2033)

Why the Global Vegetable Snacks Market Remains Critical

• Supports healthier snacking habits and plant-based diets.

• Encourages product innovation and diversification in the snack industry.

• Provides convenient, ready-to-eat options for busy lifestyles.

• Reduces environmental impact compared to traditional snack manufacturing.

• Promotes clean-label, natural, and functional snack products globally.

Final Takeaway of the Global Vegetable Snacks Market

The Global Vegetable Snacks Market is rapidly evolving as a healthier, sustainable, and innovative segment of the global snack industry. With rising consumer preference for plant-based diets, functional nutrition, and convenient snacking options, vegetable snacks are emerging as a mainstream choice.

The market’s growth is supported by product innovation, sustainable practices, and expanding distribution channels, providing ample opportunities for brands, investors, and entrepreneurs to capitalize on the rising demand for nutritious and eco-friendly snack options.

At Phoenix Research, our market forecasts and analytics enable stakeholders to identify emerging trends, optimize product strategies, and invest in high-growth opportunities in the global vegetable snacks space.

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Global Vegetable Snacks Market Size and Share Analysis 2025-2033