Philippines Health & Wellness Food Market to Reach ~USD 4.9 Billion by 2033, Driven by Functional Foods, Fortification, and Plant-Based Nutrition

Phoenix Research says the Philippines Health & Wellness Food Market is on track for a strong 10.5% CAGR, with functional foods and plant-based nutrition accelerating nationwide adoption.

— December 7, 2025 — Manila, Philippines

Phoenix Research today released its latest industry assessment titled “Philippines Health & Wellness Food Market Size & Share Analysis Press Release 2025–2033.” The report estimates that the Philippines Health & Wellness Food Market, valued at USD 2.1 billion in 2025, is projected to reach ~USD 4.9 billion by 2033, registering a strong CAGR of ~10.5% (2026–2033) according to the Phoenix Demand Forecast Engine.

“Filipino consumers are shifting rapidly from conventional packaged foods to functional, fortified, organic, and plant-based nutritional products. From probiotic foods to vitamin-enriched beverages, brands are innovating faster than ever to meet rising consumer expectations around immunity, gut health, and overall well-being,” said Rachna Patni, Principal Analyst at Phoenix Research.

Philippines Health & Wellness Food Market Highlights

• Immunity & Gut Health Surge: Strong growth in probiotic foods, vitamin-enriched snacks, and herbal wellness products.

• Plant-Based Momentum: Rising adoption of plant-based dairy, meat alternatives, and clean-label food items.

• Convenience Drives Demand: Ready-to-eat and ready-to-drink formats gain popularity among busy urban consumers.

• E-commerce Expansion: Online grocery platforms and subscription wellness boxes boost accessibility.

• Premiumization Trend: Higher incomes fuel purchases of organic, imported, and low-sugar specialty foods.

• Regulatory Support: Nutrition programs and accurate labelling guidelines build consumer trust.

Regional Dynamics

Luzon — Largest Market

High population density, modern retail presence, and greater purchasing power make Luzon the dominant region.

Visayas / Mindanao — Fastest-Growing

Expanding supermarkets, rising awareness, and growing interest in fortified and organic foods drive rapid growth.

Mindanao — Emerging Opportunity

Urbanizing cities such as Davao and Cagayan de Oro foster growing demand for fortified staples and plant-based alternatives.

Competitive Landscape

• Nestlé Philippines , Monde Nissin Corporation, Universal Robina Corporation, San Miguel Food and Beverage, Inc.Gardenia Bakeries Philippines, Ceres / Del Monte Pacific Ltd., FrieslandCampina Philippines, Hershey Philippines / NutriAsia, PhilNutrition & Local Supplement Brands

Nestlé Philippines continues to lead through strong brand equity, fortified product portfolios, and widespread retail distribution.

The Philippines Health & Wellness Food Market is on a strong upward trajectory as consumers increasingly choose healthier, fortified, and plant-based options. Companies that lead in product innovation, distribution expansion, e-commerce capability, and consumer education will capture the most value. Strategic collaborations among multinationals, local producers, and retailers will accelerate nationwide adoption—driving better nutrition, sustainability, and well-being across the Filipino population.

To get the entire report please use the below link

Philippines Health & Wellness Food Market size and share Analysis 2025-2033