India Baby Care Products Market (2020-2027): By Product Type (Skin & Hair Care Products, Food & Beverage, Toiletries, Personal Care, & Others), By Distribution Channel (Convenience Stores, Pharmacies/Drug Stores, Hypermarkets or Supermarkets, Online Shops, and Other Distribution Medium), By Age Group (Under 12 Months, Between 13-24 Months, Above 24-48 Months), By Region (North, East, West, South, and Central India), Competitive Intelligence, Trends & Opportunities
According to Pheonix Research, India’s Baby Care Products Market is anticipated to grow at a healthy CAGR of 13.6% during the period 2020-2027 and requisite to raise USD 5,311.39 million by 2027. The childbirth rate in 2019 in India was 17.806 births per 1000 people. The increase in the children (Infant) care products market in India can be attributed to the growing awareness of hygiene, rising birth rates, employed women, and a hike in disposable income across the nation.
Skyrocketing investments in research & development by major international and local players in the children’s care product segment are anticipated to establish a glaring impact on the market in the future. Also, the demand for organic products for babies has risen significantly in recent years so the market scenario is also transforming accordingly. Rising awareness towards chemical-free skincare products, gluten-free baby food, hygienic diapers, and others are in very high demand in India.
The baby food segment holds the largest revenue share in 2019, followed by the baby diapers vertical. Moreover, the hair and skincare market exhibits remarkable growth in the forecast period. Health + Hygiene is the focused thing every parent needs for their babies, so players also offer products like long-lasting diapers, organic hair oil, etc. Instant baby food is the trend nowadays because of the combined family working culture.
In terms of region, South India accounts for the prime revenue share in the baby care products market in 2019, as urbanization is rapid compared to other regions in India.
Based on distribution channels, the supermarkets tendered the maximum share in terms of revenue in 2019.
Major notable players in India Baby Care Products Market include Johnson & Johnson Private Limited, Procter & Gamble Home Products Private Limited, Nestle India Limited, Patanjali Ayurved Limited, Dabur India Limited, Kimberly Clark Lever Private Limited, The Himalaya Drug Company, Me N Moms Private Limited, Unicharm India Pvt. Limited, Artsana India Private Limited, and Others.
Market Segmentation
By Product Type
• Skin & Hair Care Products
• Food & Beverage
• Toiletries
• Personal Care
• Others
By Distribution Channel
• Convenience Stores
• Pharmacies/Drug Stores
• Hypermarkets
• Supermarkets
• Online Shops
• Other Distribution Medium
By Age Group
• Under 12 Months
• Between 13-24 Months
• Above 24-48 Months)
By Region
• North
• East
• West
• South
• Central India