Skyr Is Not Growing Because It Is Icelandic
Skyr and high-protein strained yogurt reached USD 13.6 billion in 2025 and compound at 11.6% to USD 32.7 billion by 2033 — 2.4 times the growth rate of the total yogurt category. The reason is not Icelandic provenance. It is that straining is the cheapest known way to concentrate protein into a format people already eat at breakfast, and the value and volume paths are starting to separate.