Hot Yoga and Infrared Studio Market Reaches USD 2.39 Billion in 2025 as At-Home Practice Undercuts the Studio Class

LONDON, 26 October 2026 — The global market for hot yoga and infrared-heated studio memberships was worth USD 2,390.2 million in 2025, according to a report published by Pheonix Research, spanning roughly 5,250 heated studios and 2.39 million paying members worldwide. Pheonix Research forecasts the market to reach USD 3,640.5 million by 2033, a compound annual growth rate of 5.4 per cent.

The report finds that the category’s competitive position is no longer set by other yoga studios but by two substitutes that did not exist at scale a decade ago: infrared-heated fitness franchises and digital at-home practice.

The substitute now costs less than the product

CorePower Yoga, the largest owner-operator in the category with more than 220 locations, prices a single live class at USD 18 and an At Home membership at USD 19.99 a month, reduced from USD 49. A month of unlimited instruction therefore costs 1.11 times one hour in a heated room.

On the supply side, infrared-heated fitness separates the heat from the teaching. HOTWORX reports 250,000+ members across 700+ studios — 357.1 members per site — and 800+ locations on its own site today, having entered Dubai, Ireland and Saudi Arabia. At a modelled USD 59 a month that is USD 252,855 of revenue per studio, against USD 500,000 for a heated yoga studio: 50.6 per cent of the revenue from a smaller footprint, with no instructor on the payroll and around-the-clock access.

Franchise supply is contracting faster than demand

Xponential Fitness, which owns YogaSix and operated 3,233 studios globally at the end of 2024, closed 225 studios during the year — 6.96 per cent of its global open base — above its own 3 to 5 per cent guidance, and attributed the excess to StretchLab, CycleBar and YogaSix. Roughly 30 per cent of licences contractually obligated to open were more than twelve months behind schedule and inactive.

The openings mix has moved with it. Pilates is expected to account for 46 per cent of new studio openings in 2025, yoga — largely hot — for 27 per cent, cycling for 4 per cent and barre for 2 per cent, according to industry estimates presented at boutique-fitness forums this year.

Demand is not the constraint

National Health Interview Survey data published by the US Centers for Disease Control and Prevention put yoga practice at 16.9 per cent of American adults in 2022, and a peer-reviewed analysis of five NHIS cycles puts it at 55.78 million adults, or 16.8 per cent — up from 5.0 per cent in 2002. The Sports & Fitness Industry Association counted 34.2 million yoga participants in 2023, 19.1 per cent more than five years earlier.

Against that population, the heated-studio business reaches 4.29 per cent of the US yoga public. The constraint is conversion and price, not awareness.

Japan shows the alternative model

LAVA International operates 540+ hot yoga studios across Japan, 12.6 per cent of the world’s heated yoga studios, and runs them on its own balance sheet with 6,009 social-insurance-insured employees — 11.1 per studio including head office. Its disclosure that 2.5 million people have taken a trial class equates to 4,630 trialists per studio: a very large funnel converted at a modest price, rather than a small funnel converted at a premium.

Growth is a pricing decision

Pheonix Research’s base case splits the forecast into its parts: heated studios grow from 5,250 to roughly 6,650 by 2033, a compound rate of 3.0 per cent, while revenue per studio grows 2.33 per cent from USD 455,279. The 5.4 per cent headline is those two compounded. The scenario band runs from USD 3,027.9 million at 3.0 per cent growth to USD 4,262.9 million at 7.5 per cent.

The report’s conclusion is blunt: a market that needs a price rise every year to hit its forecast is a market whose growth is a pricing decision rather than a demand discovery. Its defensible asset is the room and the scheduled hour, not the heat – and heat is now available by panel, by app, or by neither.

Related Pheonix research

• Global Cold Plunge & Recovery Equipment Market 2026–2033 — the recovery format bidding for the same second membership.
• Global Meditation Market 2026–2033 — the digital mind-body comparable, and the price benchmark for at-home practice.
• Global Climbing Gym Market 2026–2033 — membership-priced, experience-led studio retail, the closest structural comparable in the segment.

About the report

Global Hot Yoga and Infrared Studio Market Size, Share, Trends and Forecast 2026–2033 sizes the market bottom-up from disclosed operator scale — LAVA, HOTWORX, CorePower Yoga and YogaSix — and states every assumption, including the long-tail multiple and the modelled revenue per studio. It covers the competitive landscape, value chain and unit economics, investment activity, technology and innovation, market risk and the regulatory landscape.

Full report: Global Hot Yoga and Infrared Studio Market 2026–2033

Editorial analysis: Hot Yoga Sold a Room. Infrared Studios Sell the Same Sweat Without One.

About Pheonix Research

Pheonix Research is a market intelligence platform built on a live graph of markets, segments and companies, turning signals into role-specific decisions for procurement, strategy and executive teams rather than into quarterly PDFs. This release and the underlying report are published by Pheonix Research at pheonixresearch.com, where the full sizing build, revenue-per-studio series and assumption table behind every figure here are available.

Sources

• Pheonix Research, Global Hot Yoga and Infrared Studio Market Size, Share, Trends and Forecast 2026–2033 (report 113350)
• Xponential Fitness, Inc., Form 10-K for fiscal year 2024 and Q4 2024 earnings call, 13 March 2025
• HOTWORX, release of 4 August 2025; company site, hotworx.net
• LAVA International, company release of 1 May 2025
• Perspire Sauna Studio, release of 19 September 2025
• CorePower Yoga, memberships and class packs pricing, corepoweryoga.com
• US Centers for Disease Control and Prevention, NCHS Data Brief No. 501, June 2024
• Davies et al., Scientific Reports, 2024: 20-year trends in yoga, meditation and relaxation use among US adults, 2002–2022
• Sports & Fitness Industry Association, national participation report, 2024 edition