Pheonix Research - Editorial Index

Articles

Editorial analysis anchored to industries, segments, and the market intelligence behind them.

Updated 24 Oct 2026

The Generic Is on the Shelf, Not in the Tender

Generic apixabán reached Mexican pharmacy chains in 2026 at MXN 598 a box against MXN 2,205 for the innovator product, but an innovator amparo keeps the same generics out of public procurement. The result is two prices for one molecule, MXN 910.5 million a year left on the table, in a market that treats 76.7 per cent more patients by 2033 and earns 23.2 per cent less.

Pharmaceutical Pharmaceuticals

Updated 18 Oct 2026

The LAM Pipeline Runs on Borrowed Placebos

LAM has one drug, and the trial that got it approved had no placebo arm — it borrowed 43 patients from an academic study and down-weighted them to an effective sample size of 18. That manoeuvre explains the entire pipeline.

Pharmaceutical Pharmaceuticals